The Suicide Girls is a brand that is dedicated to changing the way people view beauty, and has tens of thousands of young women striving to become one of the 'girls.'
As of June 4, 2009, there are 1974 models accepted as suicided girls.
According to them, they've redefined ideas of beauty. Combining the DIY attitude of underground culture with an active, sex positive ... well, you get the idea.
One thing I like from the business side of it is the exclusiveness of being one of the girls, which obviously drives demand high, as numerous young women attempt to be one of the insiders.
Either way, it's a pretty cool experiment that seems to be working, as many young women embrace a different type of beauty which includes tattoos, piercings, and a lot of fun fashion, accessories and hair colors.