Sunday, June 14, 2009

Werewolf She-wolf Shakira Viral Campaign


Shakira is attempting to use the she-wolf theme to promote her new single, appropriately called - she-wolf. (I guess calling it a female werewolf wouldn't do for marketing purposes.)

In the video you see a bus in New York City traveling along when it comes upon a she-wolf bending over an attacked pedestrian.

Of course the she-wolf is a lookalike of Shakira.

The she-wolf single is rumored to be due out later in June.

With an idea that had some legs, it's too bad the video was a little too lame for me. It could have been much more graphic and intense, with a little longer focus on the she-wolf and her victim. See what you think.

She-wolf Shakira Promotion

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